thisisbabylon.net: Nazi Marketing: Prussian Blue

Filed under: Anti-Semitism, Racism

Everyone who's anyone should already know about Prussian Blue, the blonde, blue-eyed Nazi girl duo originally from Bakersfield, CA.

What may not be known is precisely how much of this band is an invention of their mother's twisted racist mind, or how much is the invention of marketing personnel intent on making a mass-marketable Aryan product.

As news analyst Earl Ofari Hutchinson notes in his article for New America Media, old school KKK rhetoric has fallen incorrigibly out of vogue, and most of the public eschews the more drastic forms of hate speech. A more palatable version had to be created if the "message" was going to be disseminated:

They market their songs through record labels and websites.

The twins’ cleverly mix personal giggly teen chatter in their lyrics, along with patriotic appeals to fight for freedom, all to a stomp down, toe tapping rock beat. That appeals to the musical tastes of many youth. The songs can easily be slipped into an MP3 player and listened to away from the prying ears of adults.

White supremacist groups quickly spotted a good thing in Prussian Blue. A critic on the National Vanguard website gushed over the release of the group’s second album, “The Stranger.” He hailed it as the first white nationalist album that appeals to young (white) girls.

The potential tap of the mainstream alternative rock market potentially could translate into millions of listeners.

The twins’ lyric deception is crucial in selling their race baiting ideology to teens. Much of the public frowns on the crude racism and anti-Semitism of the old Klan. Racial and gender slurs and assaults against minorities, women, gays and feminists are considered publicly impolite. And white supremacist groups have adjusted to the times. They borrow the techniques politicians perfected during the past quarter century to win white votes. They use racial and gender-inferred double speak, code words and code concepts.

If this is to be considered representative, we should begin to see a gradual influx of songs which speak of pride in oneself and in one's family and heritage.

The fact remains -- now these people are using marketing techniques. Look, for instance at the aesthetic chasm between KKK.bz, the Klan website and a populated Stormfront.org -- some of whose categories have 300,000+ posts. Nazi sites like NSM88.com and clothing stores like AryanWear show -- hearts are being won over.

Is there a sufficient set of voices to the contrary?